Case Study: Shepherd Neame Boosts Community Fundraising with FreedomPay and Pennies

How Pay at Bar and Table Donations at Shepherd Neame Are Supporting Local Communities

Shepherd Neame, Britain’s oldest brewer and pub company, wanted a simple way to embed charitable giving into the customer experience across its pubs while supporting local causes. Working with Pennies and FreedomPay, it looked for a solution that could deliver smooth integration, ongoing support, and a frictionless micro-donation option at the point of purchase.

Pennies and FreedomPay helped Shepherd Neame keep micro-donations live through a payment platform transition and later launch Pay@Table alongside Pay at Bar, with support from Zonal. The result has been over £50,000 raised, more than 200,000 customer micro-donations, and a potential 50% increase in donation opportunities, showing the measurable impact of FreedomPay’s supported payments solution.

Pennies