Case Study: Ann Taylor achieves 20% café sales increase with FreedomPay Commerce Platform

Ann Taylor Increases Food Service Sales in Café With the FreedomPay Commerce Platform

Ann Taylor, a long-standing women's apparel retailer, faced the challenge of boosting café sales while rewarding employees and VIP customers. To address this, Ann Taylor partnered with FreedomPay and deployed the FreedomPay Commerce Platform, including its Stored Value solution, inside company cafés to offer VIP members an additional clothing discount tied to café purchases.

FreedomPay’s stored-value program drove measurable results: café sales rose 20%, VIP Members—only 10% of the member base—accounted for 71% of sales, had average tickets 27% higher than regular members, and visited the café three times more often. These outcomes demonstrate how FreedomPay’s solution increased revenue and customer loyalty.

Ann Taylor