Case Study: Paris Baguette achieves rapid franchise growth (53 deals) with FranConnect

The Sales Strategy That Helped Paris Baguette Beat Their Growth Goals

Paris Baguette, an international bakery with more than 4,000 locations, faced slowed U.S. expansion during COVID-19 but set an aggressive 2021 goal to sell 75 new franchises and open 45–50 locations. To accelerate pipeline growth, the company leveraged the FranConnect platform—using its Franchise Sales system and Opener module—to reactivate an inherited database of more than 6,000 latent leads.

FranConnect helped Paris Baguette clean and segment the lead database, launch targeted outreach and nurture campaigns, and centralize sales, marketing, training, finance, legal, and operations data. The campaign produced immediate results: Paris Baguette closed 25 deals in Q1 2021 and another 28 in April for a year-to-date total of 53 deals, while FranConnect’s Opener module and Café Opening Roadmap streamlined construction tracking and overall franchise operations.

Paris Baguette