Case Study: Rita’s Italian Ice drives growth and nurtures past leads with FranConnect

Rita’s Italian Ice Utilizes FranConnect to Drive Growth & Nurture Past Leads

Rita’s Italian Ice faced a growing lead-management problem: hundreds of inquiries each week were being handled manually and their previous CRM lacked the flexibility to move prospects efficiently through the sales funnel. To solve this, Rita’s implemented FranConnect, deploying the FranConnect Franchise Sales platform to gain a franchisor-focused CRM built for lead nurturing and sales pipeline management.

FranConnect delivered automated, brandable drip campaigns, dynamic email scheduling and a “heat meter” lead-scoring feature that let Rita’s prioritize and engage the most interested candidates. The result was faster deal progression, lower cost-per-lead and measurable engagement—one targeted newsletter generated 44 leads in 10 minutes—and Rita’s now tracks leads by campaign and plans to expand its use of FranConnect’s modules.

Rita’s Italian Ice

Kimberly Haidacher

Development Coordinator