Case Study: Floor Coverings International achieves 40%+ improvement in lead closure and 1-minute follow-up with FranConnect

Leading Home Services Brand Dramatically Improves Lead Generation and Deal Closure Rates

Floor Coverings International needed to boost sales performance by improving lead follow-up and engagement without increasing its sales headcount. CEO Tom Wood set targets of a 25% increase in deal closure and 100% immediate real‑time follow-up; to meet them the company partnered with FranConnect, deploying FranConnect Sky Sales and integrating Lumin.ai’s conversational AI and Smart Scheduler to automate text-based engagement and appointment-setting.

FranConnect’s platform, combined with Lumin.ai’s scheduling bot, automated immediate engagement, smarter lead assignment, and nurture campaigns, centralizing responses and scheduling. The results were significant: >40% improvement in lead closure rate, 100% follow-up within 1 minute, >90% automation of scheduled calls, a 100% increase in monthly leads, reduced administrative costs—and, per Tom Wood, FranConnect (together with Lumin.ai) delivered the highest ROI of any platform used by Floor Coverings International.

Floor Coverings

Tom Wood

Chief Executive Officer