Case Study: Happinest Brands reduces days to first dollar with FranConnect Opener

Happinest Parent Company Reduces Days to First Dollar Relying on FranConnect Opener

Happinest Brands, a multi-brand home‑service franchisor supporting partner brands like Lawn Doctor, Mosquito Hunters and Ecomaids, needed a single source of truth and a way to streamline franchisee onboarding to reduce days to first dollar. To solve fragmented spreadsheets and slow task tracking, Happinest turned to FranConnect and implemented the FranConnect Opener module (alongside other FranConnect modules such as Info Manager, Franchise Sales and The Hub).

FranConnect Opener centralized onboarding, provided clear task visibility for franchisees, and used task dependencies (“triggers”) to automate handoffs to legal, marketing and other teams—eliminating many unnecessary emails and manual checks. As a result, Happinest accelerated speed to open so seasonal brands can go from signing to training in about four weeks (Ecomaids in 6–8 weeks), improving reporting, efficiency and time to first dollar across the portfolio.

Happinest Brands

Chris McGeary

Vice President Happinest