Case Study: Firehouse Subs achieves 50% faster franchise sales and streamlined restaurant openings with FranConnect

Firehouse Subs discusses how FranConnect is helping the company meet its business goals

Firehouse Subs, a fast-casual restaurant chain focused on growth through franchising, needed a way to manage high volumes of franchise interest, speed up its sales cycle, and ensure new restaurants met opening standards. To address these challenges the company turned to FranConnect and its franchise management software — a franchising-built CRM and operations platform used to centralize lead intake, disclosures, checklists and franchisee information.

FranConnect implemented a single system across sales and operations that auto-creates leads from any source, enables electronic FDD disclosure, provides picture-enabled opening checklists and automated task/overdue alerts. As a result, Firehouse Subs cut its sales cycle by nearly 50%, has awarded more franchises, gained real-time visibility and forecasting for new openings, and eliminated much of the paper-based work that previously slowed growth — all enabled by FranConnect.

FireHouse Subs

Brent Greenwood

Director of Franchise Development