Case Study: The Human Bean achieves a six-month-to-two-week sales cycle with FranConnect Sales Accelerator

Driving Massive Improvements in Sales Cycle Time

The Human Bean, a drive-thru espresso franchisor with over 300 locations open or in development across 29 states, faced slow and inconsistent follow-up on inbound franchise leads—especially outside standard SDR hours (Monday–Friday, 9:00 AM–5:00 PM). Despite using FranConnect since 2016, too much time was spent on unqualified leads and high-quality prospects often went cold before a salesperson could respond.

FranConnect implemented its Sales Accelerator to provide real-time conversational SMS, an automated scheduling bot integrated with calendars, round-robin lead assignment, and centralized logging and segmentation. As a result, The Human Bean saw Scheduling Rate and Lead Funnel Rate improve, connection and rescheduling rates rise, and the average time for qualified prospects to move from “New Lead” to “Candidate Approval” drop from six months to two weeks—driving higher-quality leads and faster franchise development.

The Human Bean

Jean Schneider

Director of Franchise