Case Study: BrightStar Care improves brand reputation and franchise growth with FranConnect

BrightStar Aligns Sales and Marketing for Improved Brand Development and Unit Growth

BrightStar Care, a national home care and medical staffing franchise with more than 250 locations, needed a franchise management solution to support franchisee success, attract new franchisees, and preserve its position as a premium in‑home care provider. To meet those goals, BrightStar Care turned to FranConnect’s franchise management platform, using its lead nurturing and reputation management capabilities to centralize support and resources for franchisees.

FranConnect implemented centralized reputation and directory management so franchisees could monitor customer feedback and edit listings from one place, ensuring consistent name, address, and phone info across directories. As a result, BrightStar Care increased online reviews by 45%, raised its average general rating by 27%, improved SEO and directory consistency, and gained marketing efficiencies and stronger brand reputation through FranConnect’s platform.

BrightStar Care

Matt Quandt

Sr. Director of Marketing