Case Study: Batteries Plus achieves faster sales and higher conversion with FranConnect

Batteries Plus Reaches 70% of its Annual Target by Q1 with FranConnect’s Sales Accelerator

Batteries Plus worked with FranConnect and its Sales Accelerator to address funnel velocity and improve lead qualification. The company needed a faster, more efficient sales process that could reduce friction for qualified prospects while allowing weaker leads to self-select out.

FranConnect’s Sales Accelerator helped Batteries Plus increase lead-to-application conversion from 14% to 23% and cut the sales cycle from 120 days to 76 days. As a result, Batteries Plus reached 70% of its annual target by Q1, while also gaining more responsive lead-source management and better-prepared prospects.

Batteries Plus

Joe Malmuth

Chief Development Officer