Case Study: BMW achieves secure, fast creative collaboration with Frame.io

BMW delivers a 15-minute 6K show with Frame.io

BMW commissioned creative agency Elastique. to develop a new AR trade show experience and a meticulously choreographed driving showcase. The challenge was to complete these high-stakes projects across a distributed team of creative partners within a tight timeframe while ensuring BMW's prerelease designs remained completely secure.

The solution was implemented using Frame.io, which sat at the center of the process to enable secure collaboration from design to delivery. The results were highly successful, with Elastique. delivering the "talk of show" experience, a flawless 27-car driving event, and a new press conference look. The BMW clients stated they never want to do another project without Frame.io, which was essential for bringing them into the process and providing peace of mind.

BMW