Case Study: Paul UK achieves 84% team engagement and swift COVID-19 adaptation with Fourth Engage

How Effective Engagement Enabled Paul UK to Swiftly Adapt

Paul UK is a 37-site artisan bakery chain that, faced with COVID-19 closures, quickly diversified its offering to sell essentials like bread, milk and flour direct to consumers. The bigger challenge was internal: with 500+ employees spread across sites, traditional emails and noticeboards were failing to reach furloughed and on-site teams, yet timely communication was critical to keep staff informed, engaged and ready to mobilise safely.

Paul UK adopted Fourth Engage, a digital mobile communication platform delivering CEO updates, video calls and social features (Wellbeing Wednesday, Foodie Fridays) to both furloughed and working staff. Within eight weeks engagement soared — 84% of the workforce accessed communications and 60% did so multiple times a week — peer-led posts boosted morale, employees volunteered to return, and teams were able to safely staff reopened sites; the company plans to keep the digital approach post-lockdown.

Paul

Dawn Humphries

Learning and Development Manager