Case Study: Yum! Brands accelerates smarter site selection with Foursquare POI data

Yum! Brands reduces new location discovery time with Foursquare

Yum! Brands faced the challenge of understanding new international markets to support its global expansion, making it difficult to decide where to open new locations. To remove this guesswork, Yum! Brands utilized point of interest (POI) data from Foursquare.

Foursquare's solution involved providing its Places data, which was ingested into Yum! Brands' decision logic via the AWS Data Exchange. This data scored and ranked potential sites based on contextual attributes, giving clear insight into competitive saturation and ideal locations. As a result, Yum! Brands greatly reduced the time required to discover, validate, and invest in new sites, building a faster method for its site selection strategy.

Yum! Brands