Case Study: Yahoo! JAPAN improves safe visit timing insights with Foursquare Places

Yahoo! Japan boosts hour graph coverage by 35% with Foursquare

Yahoo! JAPAN faced the challenge of needing a deeper understanding of consumer visitation patterns across Japan during the COVID-19 pandemic to help users practice social distancing. To keep users informed about safe times to visit, they partnered with Foursquare and utilized the Foursquare Places database.

Foursquare provided a custom "Time Model" dataset built from their Places data, enabling Yahoo! JAPAN to create detailed hour graphs for points of interest. This solution allowed users to see the least congested times to visit any location. As a result, Yahoo! JAPAN increased its coverage of these safety-focused hour graphs by 35%, directly helping consumers avoid crowded places.

Yahoo! Japan