Case Study: White Star achieves 667% ROI and measurable customer visits with Foursquare

White Star - Customer Case Study

White Star is a neighborhood restaurant in Jersey City owned by Mat Kopec that struggled to get measurable results from online marketing on Yelp and Facebook. To solve that challenge, White Star turned to Foursquare and ran Foursquare Ads so they could directly track whether digital promotions drove in-person visits.

Using Foursquare, the restaurant targeted nearby customers by promoting its famous burgers and craft beer selection with pay-per-click ads, allowing Kopec to correlate ads to visits and spending. The Foursquare campaign delivered a measurable impact: $3.78 paid per customer visit, an average spend of $30.00 per visit, and a 667% return on investment.

White Star

Mat Kopec

White Star