Case Study: Wendy’s boosts store visitation and adapts pandemic marketing with Foursquare

Wendy’s boosts visitation with Foursquare amid a 10% breakfast launch shift

Wendy's, along with their media agency Empower Media Marketing, faced significant challenges adapting their advertising and operations during the COVID-19 pandemic. Their major nationwide breakfast launch was halted, and they had to quickly pivot messaging to communicate drive-thru and delivery availability while managing supply issues. They turned to Foursquare for location data and insights to navigate the rapidly changing consumer landscape and measure campaign effectiveness.

Foursquare provided location data and products like its Recovery Index and attribution pixels to help Wendy's and Empower Media keep a pulse on visitation trends and quantify the impact of their advertising on store visits. Using Foursquare's insights, they optimized their campaigns, discovering which creative messages and channels like streaming audio drove significant behavioral lift. This allowed them to shift advertising dollars into the most effective platforms and tactics, ultimately optimizing their media strategy and broadening target audiences during a critical time.

Wendy’s