Case Study: Volta helps a leading tire brand drive store visits with Foursquare Attribution

Volta drives 29k+ store visits for a tire brand with Foursquare Attribution

The customer, Volta Charging, partnered with Foursquare to help a leading tire store increase its brand awareness and drive in-store visits. Volta utilized Foursquare's FSQ Attribution product to measure the effectiveness of their marketing efforts for the brand.

Foursquare's solution involved using its deep location expertise to develop a performance benchmark and project foot traffic goals. This allowed Volta to match ad exposure to store visits and evaluate the campaign's lift. The results for the tire store included over 29,000 store visits, a cost per visit of $13.95, and a two-times increase in brand awareness, proving the success of the campaign powered by Foursquare.

Volta