Case Study: Volta Charging helps a tire brand drive store visits with Foursquare Attribution

Volta Charging Drives Foot Traffic and Store Visits for Tire Brand Using Foursquare Attribution

Volta partnered with a leading tire store that wanted to boost brand awareness and drive more in-store visits. Using Foursquare’s FSQ Attribution, Volta set out to help the retailer measure the impact of its marketing efforts and better understand how media exposure translated into foot traffic.

Foursquare helped Volta build a performance benchmark and project store visit goals using custom targeting and media spend. The campaign generated more than 29K store visits, delivered a cost per store visit of $13.90, and drove a 2x increase in brand awareness, showing clear measurable impact from Foursquare Attribution.