Case Study: Jack in the Box boosts foot traffic with Foursquare

Vistar Media Utilized Foursquare for Jack in the Box’s Digital Out-of-Home Campaign

Jack in the Box worked with Foursquare to build awareness for its new Cheddar Loaded Cheeseburger and drive more customers to its restaurant locations in key U.S. markets. The challenge was to increase market share by reaching the right audiences and turning awareness into in-store visits.

Foursquare helped power the campaign using FSQ Audience, FSQ Proximity, and FSQ Attribution. Jack in the Box targeted people who frequented competitive fast-food and fast-casual restaurants, reached consumers within a 2-mile radius of its locations, and then measured visit lift. The campaign generated 49M+ DOOH impressions, 1.3M+ store visits, and an 8.8% lift in foot traffic.

Jack in the Box

Jamie Ogus

Senior Regional Marketing Manager