Case Study: USIM Reduces Wasted Ad Spend with Foursquare Attribution

USIM proves 38M+ store visits with Foursquare

USIM partnered with Foursquare and leveraged its Attribution solution to address a key challenge. The customer needed to understand how its media was driving traffic to its retail partners in order to increase market share in the shoe category and secure better shelf space.

Foursquare's solution provided in-flight reporting that identified top-performing retail partners. This enabled strategic resource allocation and reduced wasted ad spend for USIM. The results included over 38 million store visits and a 1.5% behavioral lift, insights which also supported successful retailer negotiations for enhanced in-store placement.

USIM