Case Study: Southeastern Grocers drives in-store visits and footfall lift with Foursquare

USIM leveraged Foursquare’s solutions to accurately measure in store visits for Southeastern Grocers

Southeastern Grocers worked with USIM to better target audiences and measure cross-channel media effectiveness in smaller geographies, with a goal of driving awareness and increased store visits through Connected TV. Using Foursquare’s targeting, attribution, and visits solutions, the team aimed to understand how campaigns influenced foot traffic into stores.

Foursquare helped USIM measure campaign effectiveness in real time, track footfall attribution and lift, and optimize media spend for Southeastern Grocers. The campaign delivered an 18.9% behavioral lift, more than 3x the industry benchmark, and generated 38K+ incremental visits, helping improve store traffic and campaign performance.

Southeastern Grocers