Case Study: Southeastern Grocers drives in-store visits and footfall lift with Foursquare

Southeastern Grocers drives 38K+ incremental visits with Foursquare

The customer, Southeastern Grocers, aimed to measure cross-channel media effectiveness and drive store visits, particularly through Connected TV campaigns in specific regional markets. To address this challenge, their media agency USIM partnered with the vendor Foursquare and utilized its Attribution and Visits solutions.

Foursquare implemented a solution to target audiences in precise geographies and measure foot traffic attribution in near real time. This enabled USIM to optimize campaigns and budget allocations effectively for Southeastern Grocers. The vendor's work delivered significant results, including an 18.9% behavioral lift and over 38,000 incremental store visits, far exceeding industry benchmarks.

Southeastern Grocers