Case Study: Snow & Company achieves 1,150% ROI and increased local foot traffic with Foursquare Ads

Snow & Company - Customer Case Study

Snow & Company, a Kansas City cocktail bar known for made‑from‑scratch frozen drinks, faced the challenge of establishing a brand and introducing artisanal frozen cocktails to a market that hadn’t widely experienced them. To build awareness and attract nearby customers, Snow & Company turned to Foursquare and specifically ran Foursquare Ads.

Foursquare helped Snow & Company target people nearby with ads that drove walk‑in traffic, increased weekly activity and encouraged repeat visits. The campaign delivered measurable results: a 1,150% ROI, $2 paid per customer visit versus an average customer spend of $25, and observable increases in foot traffic after people saw Foursquare Ads.

Snow & Company

Jerry Nevins

Snow & Company