Case Study: Sky Room achieves a 1,566% ROI and boosts foot traffic with Foursquare Ads

Sky Room - Customer Case Study

Sky Room, a rooftop bar in New York, NY located on the 34th floor, struggled to capture nearby Times Square foot traffic because many passersby didn’t know the venue was upstairs. To reach those potential customers, Sky Room partnered with Foursquare and ran Foursquare Ads to target people in the area when they were looking for a place to go.

Foursquare’s location-targeted ads and measurement tools drove nearby visitors to the bar — patrons often walked a few blocks after seeing an ad — and allowed Sky Room to track who actually came through the door. At a cost of $1.50 per customer visit and an average spend of $25 per guest, Sky Room realized a 1,566% return on investment from Foursquare Ads.

Sky Room

David Feit

marketing director