Case Study: Saz's State House drives festival and catering customers to its flagship restaurant and achieves 1,004% ROI with Foursquare

Saz's State House - Customer Case Study

Saz's State House, part of Saz’s Hospitality Group in Milwaukee, WI, needed to convert the hundreds of thousands of people who experienced their food at festivals and catering events into diners at their flagship restaurant. Many festivalgoers — especially younger customers — didn’t know the sit‑down restaurant existed, so Saz's State House partnered with Foursquare, using Foursquare Ads to raise local awareness and drive visits.

Foursquare ran targeted ads to people nearby, teasing Saz’s award‑winning BBQ ribs and famous mozzarella marinara, generating over 20,000 free local impressions and paid engagements that produced a 1,004% return on investment. The campaign cost $3.44 per customer visit against an average spend of $38.00 per visit, and Saz's State House plans to ramp up Foursquare ad spend because of the strong, measurable results.

Saz's State House

Curt Kluth

Saz's State House