Case Study: Redfin improves neighborhood insights and engagement with Foursquare

Redfin, a one-stop shop providing buyers with location and neighborhood insights in finding their dream home

Redfin, the real estate platform helping homebuyers find the right home and neighborhood, needed a better way to power location features like walk scores and nearby places. The company struggled with outdated data and the heavy lift required to keep neighborhood information fresh, so it turned to Foursquare for scalable, accurate location data and place intelligence.

With Foursquare Places data, Redfin automated and refreshed its location data infrastructure to surface nearby amenities on Home Details pages, power Walk/Bike/Transit Scores, and improve city guide SEO. The results included stronger user engagement, with roughly 24% of users interacting with Foursquare-powered neighborhood data, plus SEO gains that helped Redfin overtake a target competitor and create new licensing opportunities for its scores.

Redfin

Rachit Agarwal

Product Manager