Case Study: Reddit drives and proves QSR footfall with Foursquare

Reddit Leverages Foursquare to Drive and Prove Footfall For QSR

The quick-serve restaurant (QSR) Reddit partnered with Foursquare to address the challenge of driving morning foot traffic to its stores. The goal was to measure the campaign's effectiveness to determine Return On Ad Spend (ROAS) and guide future planning.

Foursquare provided its FSQ Audience segments and Attribution product for the campaign. The solution drove a 72% lower cost per visit than benchmarks and a 9.95% conversion rate. Foursquare Attribution proved the campaign drove 2.5% more people to stores, with its specific audiences achieving a 7.8% behavioral lift.

Reddit