Case Study: Reddit boosts QSR foot traffic with Foursquare

Reddit drives 2.5% more QSR visits with Foursquare

Reddit worked with Foursquare to help a quick-serve restaurant (QSR) meet a specific challenge. The QSR aimed to drive morning foot traffic to promote a new menu item and needed to measure the campaign's effectiveness in driving real-world visits to establish return on ad spend.

The solution incorporated Foursquare's Audience segments and Attribution product. Using this Foursquare-powered targeting and measurement, the campaign on Reddit achieved a significantly lower cost per visit and proved it drove a 2.5% lift in store visitation, with the Foursquare Audience segment specifically showing a 7.8% behavioral lift.

Reddit