Case Study: a QSR chain boosts store visit measurement and media efficiency with Foursquare Attribution

QSR boosts behavioral lift 21% with Foursquare

A major quick-service restaurant (QSR) chain sought to understand its omnichannel effectiveness by measuring how media channels drove store visits and campaign efficiency. Their challenge was to identify the most impactful channels for visitation and behavioral lift while evaluating Linear TV's role. To address this, the QSR implemented Foursquare Attribution.

As part of its strategy, Foursquare provided a unified, deduplicated view of store visits across all media channels, including Linear TV. This enabled granular cross-channel measurement for in-flight optimization. The results included a 2.04% conversion rate, a 21% behavioral lift, and a cost per visit of $1.30. Foursquare's solution allowed the QSR to identify the most efficient networks, inform future media buying, and reduce wasted ad spend through smarter retargeting.

QSR