Case Study: Professor Thom’s boosts local visits and achieves 389% ROI with Foursquare Ads

Professor Thom's - Customer Case Study

Professor Thom’s, a Boston-themed neighborhood bar in the East Village, New York, faced the challenge of building lunch business and attracting customers during off times. Owner and general manager [NAME REDACTED] used Foursquare Ads to promote the bar’s events—like chili cookoffs, “Clam-a-Palooza,” and Game of Thrones watch parties—and target nearby patrons.

By running location-based campaigns with Foursquare, the team set up easy-to-manage ads focused on local audiences. Foursquare Ads drove visits at a cost of $3.07 per customer, with an average spend of $15 per visit and a 389% estimated ROI, proving the platform effectively increased traffic during slower periods.

Professor Thom's

Pete Levin

Professor Thom's