Case Study: Pinterest drives incremental store visits for a leading Canadian home improvement retailer with Foursquare Attribution

Pinterest Drives Store Visits and Customers for Home Improvement Retailer Using Foursquare Attribution

A leading Canadian home improvement retailer needed to measure the impact of its Pinterest marketing strategy on driving foot traffic to its stores during the critical Spring season. As part of its brand evolution, it turned to Foursquare to understand if its full-funnel campaign was succeeding and delivering measurable business results.

Using Foursquare Attribution, the retailer was able to establish a baseline for store visitation and identify which specific aspects of its Pinterest media strategy generated the highest number of incremental store visitors. Foursquare provided the retailer with actionable insights to optimize campaign performance and successfully demonstrate the return on its advertising investment.

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