Case Study: Papa Murphy’s achieves incremental visits from new customers with Foursquare

Papa Murphy’s drives 27% lift among new customers with Foursquare

The quick serve restaurant Papa Murphy's wanted to drive incremental visits and reach new customers through media campaigns. Their challenge was to measure the effectiveness of these campaigns in attracting new customers. Their agency, Barkley, partnered with the geo-location platform Foursquare to leverage its Attribution measurement solution for this analysis.

Using Foursquare's data, the campaign performance was quantified, showing a 2.11% conversion rate and a $0.68 cost per store visit. Critically, Foursquare helped determine that 27% of exposed visitors were new customers, and this group demonstrated a 27% visit lift, proving the media successfully influenced new customer behavior. These results validated the media partners' effectiveness for Papa Murphy's.

Papa Murphy’s