Case Study: Ntropy achieves richer transaction enrichment with Foursquare Places

Ntropy powers global transaction enrichment for top financial services companies with Places

Ntropy, a leading platform for cleaning and enriching payments data, needed highly accurate and robust point-of-interest (POI) data to power its global transaction enrichment and merchant record cleansing services for financial institutions. Their challenge was to seamlessly associate detailed merchant information with transaction records to improve data quality for their clients.

Ntropy implemented Foursquare Places data, accessed via AWS Data Exchange, to provide the foundation for its solution. Foursquare was selected for having the largest and most accurate merchant database, with superior data freshness, coverage, and precision. With Foursquare, Ntropy can instantly query and fetch rich POI information for any transaction. This enables Ntropy to deliver a superior user experience to its customers, allowing them to explore the intersection of online and offline behaviors effectively.

Ntropy

llia Zintchenko

Chief Technology Officer