Case Study: Nextdoor achieves 51.72% ROAS and 237% Behavioral Lift with Foursquare Attribution

Nextdoor Utilizes Foursquare Attribution To Help Beauty Brand Reach Consumers

Nextdoor partnered with Foursquare to help a leading beauty brand drive shoppers to products in an upscale department store chain during a month-long holiday campaign. The brand wanted to understand whether its campaign could effectively reach beauty consumers and influence in-store visits and shopping behavior.

Foursquare helped Nextdoor use Predictive Intent targeting and Sponsored Posts to reach the most relevant neighbors at the right time, while also adding a Foursquare Attribution study to measure in-store foot traffic. Foursquare’s solution delivered a 51.72% ROAS and a 237% behavioral lift above Foursquare’s benchmark, showing strong campaign effectiveness and measurable offline impact.

Nextdoor