Case Study: Nextdoor helps a beauty brand drive in-store foot traffic with Foursquare Attribution

Nextdoor drives 51.72% ROAS and 237% behavioral lift with Foursquare

Nextdoor partnered with Foursquare to address a challenge for a leading beauty brand. The beauty brand wanted to drive consumers to shop its products at an upscale department store chain and needed to measure the performance of its month-long holiday campaign.

The solution utilized Foursquare Attribution to measure in-store foot traffic from the campaign. Nextdoor implemented its Predictive Intent targeting and ran Sponsored Posts. Foursquare's measurement showed the campaign achieved a 51.72x ROAS and a 237% Behavioral Lift above Foursquare’s benchmark.

Nextdoor