Case Study: Global Media Agency Measures Retail Foot Traffic with Foursquare Attribution

Media Agency Measures Foot Traffic To A Leading Retailer With FSQ Attribution

Global Media Agency partnered with Foursquare to solve a measurement challenge for a leading retailer. Because e-commerce represented only a small share of total sales, the agency needed a holistic way to measure omnichannel media and track foot traffic as a key KPI.

Using Foursquare Attribution, the agency built a measurement framework to identify which metrics could be optimized in-flight and how they contributed to foot traffic. Foursquare also helped create a retailer-specific benchmark and annual foot traffic projections based on media spend by channel, and the insights were used in monthly C-suite reporting and to inform future media planning, including TV upfronts.