Case Study: Manchester Pub achieves 539% ROI and boosted off-peak visits with Foursquare

Manchester Pub - Customer Case Study

Manchester Pub, a New York City pub co-owned by Lawrence Chan, needed to drive more customers during off-peak hours. To boost foot traffic they tested Foursquare Ads, aiming to convert nearby searchers into in‑store guests.

Foursquare delivered targeted, easy-to-manage ads that bid for users searching terms like "beers" or "pub," translating online exposure into measurable visits. The campaign cost about $3.13 per customer visit, with an average spend of $20.00 per visit and an estimated 539% ROI, demonstrating Foursquare’s ability to drive profitable, trackable results.