Case Study: Mable's Smokehouse reaches more local customers and boosts ROI with Foursquare

Mable's Smokehouse - Customer Case Study

Mable’s Smokehouse, a family-run Texas-style BBQ restaurant in Williamsburg, Brooklyn, wanted to keep attracting new people in the neighborhood beyond word-of-mouth. The owners were initially skeptical of digital advertising, but turned to Foursquare to help reach local diners more effectively.

Using Foursquare Ads focused on nearby locations and relevant audiences, Mable’s Smokehouse was able to see quick, tangible results and clear ROI. Foursquare helped drive repeat traffic and group visits, with an average cost per customer visit of $13.28, average spend per visit of $30.90, and a reported return on investment of 233%.

Mable's Smokehouse

Meghan Love

Mable's Smokehouse