Case Study: L.L.Bean boosts engagement with seasonal product ads using Foursquare

L.L.Bean boosts rich media engagement 2x with Foursquare

The customer, L.L.Bean, faced the challenge of driving brand awareness and engagement for its summer products, often finding that consumers were unsure how to act on its "Be an Outsider" messaging. They partnered with the vendor Foursquare and its Pinpoint product to address this.

Foursquare implemented a solution by identifying and analyzing outdoor enthusiasts using location data. They developed location-contextual media units that recommended nearby outdoor spots and delivered optimized video and display ads. This strategy successfully doubled rich media engagement and increased time spent by 1.5 times for L.L.Bean's campaign.

L.L.Bean