Case Study: Jack in the Box drives foot traffic and boosts DOOH impact with Foursquare

Jack in the Box drives 8.8% foot-traffic lift with Foursquare

The fast-food chain Jack in the Box partnered with the vendor Foursquare to generate awareness for a new product and increase market share in key U.S. markets. Their challenge was to drive consumers to their restaurant locations for the new Cheddar Loaded Cheeseburger.

Foursquare addressed this using its FSQ Audience and FSQ Proximity solutions for a targeted digital out-of-home campaign. The vendor also used FSQ Attribution to measure the campaign's success, which delivered over 49 million impressions and drove an 8.8% lift in foot traffic, resulting in a significant increase in store visits.

Jack in the Box