Case Study: a quick-service restaurant achieves higher sales and transactions with Foursquare FSQ Attribution

How Foursquare Helped a QSR Quantify Success

A quick-service restaurant aimed to measure the full impact of its advertising on visits, transactions, and sales. The customer needed a real-time solution to analyze performance across all conversions and turned to Foursquare for help.

By leveraging Foursquare's real-time insights from FSQ Attribution, the campaign achieved significant results. The vendor helped the restaurant exceed industry benchmarks with a 42.43% lift in transactions and a 42.09% lift in sales. Despite a modest visit lift, these results were driven by a notable increase in the average basket size to $12.02, explaining the overall growth.