Case Study: Housing Works Bookstore Cafe doubles donations per ad dollar with Foursquare Ads

Housing Works Bookstore Cafe - Customer Case Study

Housing Works Bookstore Cafe, a nonprofit bookstore and coffee shop in New York, NY, needed to stretch a lean advertising budget so every dollar would drive charitable contributions. To attract new customers while keeping costs low, they evaluated paid digital options and chose Foursquare Ads.

Foursquare ran targeted, measurable ad campaigns that proved affordable and effective for Housing Works: they pay $2.09 per customer visit, see an average customer spend of $4.00, report a 91% return on investment, and generate roughly $2 in donations for every $1 spent on Foursquare Ads—doubling the impact of their advertising.

Housing Works Bookstore Cafe

Amanda Bullock

Housing Works Bookstore Cafe