Case Study: GasBuddy helps a QSR drive visits and behavioral lift with Foursquare Attribution

GasBuddy drives 35% behavioral visit lift for QSRs with Foursquare

The QSR chain GasBuddy was looking to make an immediate market impact with a limited-time promotional offer. To address this challenge, they partnered with the vendor Foursquare.

Foursquare's solution involved using GasBuddy to deliver real-time, location-based ads. The vendor then deployed its Foursquare Attribution product to measure the campaign's effectiveness. The results were significant, including reaching 4 million consumers and achieving a 35% behavioral visit lift, with a highly efficient cost per store visit.

GasBuddy