Case Study: GasBuddy helps a leading CPG drive efficient trips with Foursquare

GasBuddy drives 29% behavioral visit lift with Foursquare

GasBuddy partnered with Foursquare to address a challenge for a leading CPG company. The CPG brand needed to boost awareness and trial for a key energy drink SKU in a competitive category, using a BOGO offer promoted through GasBuddy.

Foursquare provided location data and measurement to evaluate the campaign's effectiveness. The solution successfully drove store visits, exceeding expectations. Key results measured by Foursquare included reaching 1.76M consumers, achieving a 29% behavioral visit lift, driving 306K visits, and a $0.24 cost per store visit.

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