Case Study: a leading branding company achieves clearer online and offline conversion lift with Foursquare Closed Loop Attribution

FSQ’s Closed Loop Attribution helped understand lift across online and offline conversions for a leading brand

Foursquare worked with a leading branding company that wanted a clearer view of how its advertising influenced both online and offline conversions. The company already could see online orders driven by media, but needed to know whether partners were actually driving new customer orders and incremental activity across website and in-app channels. Foursquare’s Closed Loop Attribution was used to address this challenge.

Using Foursquare Attribution, the brand gained a holistic view of campaign performance across partners and channels, helping it identify which partners were truly contributing to incremental online orders. The solution showed lift in online conversions and helped the company optimize toward channels that drove online results as well as foot traffic, though no specific numeric impact was provided.