Case Study: Ashley boosts store visits with Roku and Foursquare

FSQ measures the impact of Roku’s video ads in driving visits to Ashley furniture stores

Ashley, a global furniture retailer with both physical stores and an online presence, wanted to improve the incremental reach and upper-funnel performance of its paid media. The company turned to Foursquare and Roku streaming video ads to reach parents, home improvement shoppers, decorators, and interior design enthusiasts after traditional TV advertising fell short.

Foursquare helped measure the impact of Ashley’s Roku campaign by matching ad exposure to in-store visits, using location technology to track results across the campaign. The effort increased store traffic and lowered costs, with Roku users 37% more likely to visit an Ashley store after exposure and cost per store visit decreasing by 18% versus the prior campaign.

Ashley

Nick Lezin

SVP of Marketing