Case Study: Pet Food Brand drives in-store visits with Foursquare Audience

Foursquare Audience drives in-store visits for pet food brand

Pet Food Brand partnered with Foursquare to build brand awareness for a healthy pet food offering while driving in-store traffic to neighborhood pet stores where the products were sold. The goal was to use a video Connected TV campaign to increase awareness and measure whether the campaign could generate real-world store visits.

Foursquare, working with Rise Interactive, used FSQ Audience to create custom location-based segments of consumers who recently visited animal shelters, competitor locations, and neighborhood pet stores, and used FSQ Offline Conversion Feeds to measure foot traffic. The campaign outperformed benchmarks, with cost per in-store visit dropping to $0.90 and $0.81 versus average campaign CPISVs of $1.64 and $1.52, and FSQ Audience delivering a 2.46% visit rate, 40% above the campaign average.