Case Study: Fair Folks and a Goat achieves targeted local foot traffic at $1.30 per visit with Foursquare

Fair Folks and a Goat - Customer Case Study

Fair Folks and a Goat, a membership and a la carte–based cafe and design gallery in New York (2 locations), faced the challenge of balancing its physical storefront experience with growing an effective online presence. To drive local foot traffic and explain their unconventional model, co‑founder Aurora Mazzei turned to Foursquare and specifically used Foursquare Ads to reach nearby potential customers.

Foursquare deployed location‑targeted Foursquare Ads to people physically in the neighborhood, helping bring measurable, in‑person visits that staff could engage with directly. The campaign delivered 15,000+ impressions, 400+ ad actions, and a cost of $1.30 paid per customer visit, demonstrating that Foursquare helped attract higher‑quality local customers and scale the business as it expands to more locations.