Case Study: Enzo's Market drives neighborhood discovery and strong ROI with Foursquare

Enzo's Market - Customer Case Study

Enzo’s Market, a Chattanooga, TN grocery store and cafe, wanted to get more neighborhood customers to discover its unique local and specialty goods. To reach its target of young, savvy adults and build awareness in the community, the business turned to Foursquare for its first-ever advertising effort.

Using Foursquare Ads, Enzo’s Market promoted itself to nearby users and encouraged check-ins and visits. The campaign helped bring in new customers who found the store on Foursquare, with an average spend of about $30 per visit, a cost of $1.78 per customer visit, and an estimated return on investment of 1585%.

Enzo's Market

Christopher Lykins

Enzo's Market