Case Study: Bronx Beer Hall achieves a 55% return on investment with Foursquare

Bronx Beer Hall - Customer Case Study

Bronx Beer Hall, a craft-beer and light-fare venue run by Paul Ramirez inside the 73-year-old Arthur Avenue market in the Bronx, faced the challenge of promoting its exact location within a large, busy market. To drive in-person visits, the hall partnered with Foursquare for location-targeted advertising.

Foursquare’s campaign focused on directing customers to the hall’s precise spot inside the market, delivering a measurable boost: a 55% return on investment, over 6,500 free impressions, $18.06 paid per customer visit versus an average customer spend of $28.00. Foursquare’s targeted ads proved effective enough that Ramirez said he turned down other advertising.

Bronx Beer Hall

Paul Ramirez

Bronx Beer Hall